Creative Legend · From concept to execution, under one roof · Riyadh, Saudi Arabia
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Branding & Design

Corporate Visual Identity & Bilingual Guidelines

Comprehensive corporate visual identity system harmonizing modern Arabic Kufic typography with prestige financial aesthetics.

Project Context

The Brief & Core Challenge

As an emerging fintech accelerator based in KAFD, the client required a brand identity that projected institutional weight, sovereign regulatory credibility, and agile digital technology. Existing market collateral lacked consistency across bilingual Arabic and English communications.

Fabrication & Delivery

Our Strategic Solution

Creative Legend developed an authentic visual architecture rooted in modern geometric Arabic typography and refined emerald/gold palettes. We delivered comprehensive guidelines spanning print collateral, digital UI systems, office signage standards, and executive communication suites.

⚙ Materials & Production Specifications

Pantone Matching System (PMS) · Bespoke Arabic Typeface Licensing · 600gsm Cotton Executive Paper Stocks · Hot-Stamping Foils.

Execution Methodology

How Creative Legend Executed This Project

Standardized quality control across all 4 stages of Riyadh fabrication.
STEP 01

Brief & Discovery

Stakeholder discovery workshops, competitor audit, and visual territory mapping.

STEP 02

Creative Proofing

Bilingual logo geometry, typographic pairing, and dynamic grid development.

STEP 03

In-House Production

Executive collateral prototyping, debossing plates, and foil sample testing.

STEP 04

On-Site Delivery

Digital brand hub deployment, vector asset libraries, and training session.

Visual Evidence

Project Photography & Detail Shots

Measurable Campaign Results & Impact

  • 140-Page Bilingual Brand Guidelines Manual Adopted Enterprise-Wide [EDIT]
  • Recognized with Regional Corporate Design Commendation [EDIT]
  • Seamless Implementation Across Digital Portals and Physical Head office [EDIT]
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Riyadh Production & Estimation Team

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