Creative Legend · From concept to execution, under one roof · Riyadh, Saudi Arabia
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Vehicle & Fleet Branding

Nationwide Commercial Fleet Livery

High-durability commercial vehicle wrap program engineered for extreme desert climate conditions and intense UV exposure.

Project Context

The Brief & Core Challenge

Eyelogica operates a high-frequency distribution fleet across Riyadh and highway logistics routes into the Eastern Province. Operating in ambient temperatures exceeding 50°C with severe sand abrasion, their previous vinyl livery suffered from rapid adhesive breakdown, color fading, and lifting along recessed body contours.

The client required an enterprise-grade fleet branding overhaul: 45 commercial delivery vans branded with complete visual uniformity, zero adhesive shrinkage, and minimal vehicle downtime to prevent logistics disruptions.

Fabrication & Delivery

Our Strategic Solution

Creative Legend engineered an end-to-end fleet livery workflow in our Riyadh certified application facility. We deployed 3M™ Print Wrap Film IJ180mC with micro-comply air-release technology and 3M™ Scotchcal™ 8518 High Gloss Overlaminate for maximum UV and chemical resistance.

Every vehicle chassis was digitally laser-measured, prepped with isopropyl de-greasing, and installed inside our climate-controlled bay. A staggered 3-van daily rotation schedule allowed Eyelogica to maintain 95% fleet readiness throughout the entire deployment.

⚙ Materials & Production Specifications

3M™ IJ180mC-10 Cast Film · 3M™ Scotchcal™ 8518 Gloss Overlaminate · Mutoh High-Resolution UV Press · Knifeless Precision Contour Tape · Full 3-Year 3M MCS™ Material Warranty.

Execution Methodology

How Creative Legend Executed This Project

Standardized quality control across all 4 stages of Riyadh fabrication.
STEP 01

Brief & Discovery

On-site chassis laser sizing, CAD blueprinting, and digital vinyl stretch calculations.

STEP 02

Creative Proofing

Pantone-certified color calibration, 3D vehicle mockups, and client sample sign-off.

STEP 03

In-House Production

Wide-format UV printing, 24-hour ink outgassing, and cold laminator protective coating.

STEP 04

On-Site Delivery

Indoor dust-free bay installation by certified 3M technicians with heat post-curing.

Visual Evidence

Project Photography & Detail Shots

Measurable Campaign Results & Impact

  • 45 Commercial Vans Fully Branded in Under 14 Business Days [EDIT]
  • 0% Adhesive Lifting or Contouring Shrinkage After 6+ Months [EDIT]
  • 100% On-Road Visibility and Brand Uniformity Across Saudi Arabia [EDIT]
Client Verification

Feedback from the Client

“

Creative Legend did an excellent job with our branding and vehicle branding. The team maintained great attention to detail and delivered a professional finish that reflects our brand identity.

MT
M. Talha Eyelogica · Operations Director
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